Introduction
Canon has released their new Canon EOS-1D Mark III. The 1D family has always been reputable for its high frame per second (fps) speed and also using the very special APS-H sensor giving a 1.3x Field Of View (FOV) crop. The camera is what I regard as a big step forward and might increase Canon’s share of the high fps professional market if Nikon, the only other main competitor in this price range, fails to respond.
Improvements
1. Sensor: 10mp APS-H CMOS sensor giving FOV 1.3x. The previous generation, the 1D Mark II, has already an impressive megapixel count of 8mp. This is not be a significant step up in resolution, but something worth noting. Hopefully, it uses a similar technology as the Canon 400D which apparently was able to achieve a higher pitch density while keeping noise in control.
2. FPS. While 8fps of the 1D Mark II N (8mp) was impressive, it was matched by competition, including the Nikon D2Hs (4mp) and Nikon D2Xs (12mp, but can achieve 8fps only at 6.8mp, FOV2.0x crop mode), all achieving 8fps. The 1D Mark III beats all competition, including its predecessor the 1D Mark II N, in fps, achieving a record high of 10fps. This is particularly significant since it not only beats competition with a high fps but at the same time achieving a higher megapixel count. This lays more strain on the processor and buffer, which has to handle more data per second then previous generations.
3. “Dual core” like Digic III processing. Canon has reached the dual core age by using 2 Digic III processors in the 1D Mark III. I believe this is important in allowing the 1D Mark III to achieve 10fps at 10mp. By simple calculations: 10 X 10 = 100mp/s, we can see that the 1D Mark III is able to handle 100mp worth of data per second. When we compare this to the 1D Mark IIN, its predecessor, which can only do 8fps at 8mp, 8 X 8 = 64mp/s. This is a 56.25% increase in data per second! Image processing at 14 bits may be useful for post-processing, but we have to wait for reviews to see its significance.
4. Inclusion of the EOS Integrated Cleaning System. First introduced in the 400D, I believe this is a useful function for all cameras. While there are no formal tests (not that I have heard of) to determine how effective the cleaning system is, by theory it should work to a certain extent (though the extent is unknown). If effective, this will add value to the already whether sealed camera body.
5. 3.0 inch LCD. The 1D Mark III is physically huge camera when you see how “small” the 3.0 inch LCD looks on the 1D Mark III. This should be well liked as it allows users to check focus more easily.
6. Live View mode. This is a bit of a surprise, and I am not sure whether this function will be regarded highly. Live view mode first appeared on the Olympus E-330 in 26 January 2006 for DSLR (if you do not consider the Sony R1, released in 8th September 2005 as a DSLR). While both the E-330 and R1 are not considered to be a professional grade camera, this feature has made its way into the 1D Mark III. This, combined with the large 3.0 ich LCD, may prove to be an interesting feature. I prefer not to comment on whether this feature is useful or not, leaving that question to professionals to decide.
7. New 19 cross-type sensor. Not being an expert on auto focus sensors, I am not able to give a fair comment on this new addition. However, I guess that it might be faster and more accurate. Let’s wait for users and reviewers to comment instead.
8. ISO 3200 with H:6400. I think Canon didn’t push it up to ISO12800, probably because they want to keep their reputation for having low noise in DSLR for high sensitivity instead of playing with marketing. This is an insult to the Olympus FE-250, which holds the record for the highest ISO sensitivity of ISO10000, which is either called marketing joke or a miracle (lets wait for reviews…). Lets hope noise will be lowered (or at least maintained, since megapixels as gone up from 8p to 10mp) since Canon seemed to be capable of doing so seeing that the 400D has an smaller sensor pitch but controls noise well.
9. Bigger, brighter viewfinder. No specification but this is always something good. Lets wait for users and reviews to comment on whether the difference is significant or not.
10. Increased shutter count by 50% to 300 000. This is hard to test (no one is going to waste time and money to test this). This is of course a welcomed feature, but then, do people exhaust their camera’s shutter life often? Maybe for full time sport professionals, so I will leave this point as such.
11. Warning sound and alarm message on LCD when memory card door is opened instead of wiping clean the buffer and powering down the camera. This is a major complain by certain people especially Mr Phil Askey of dpreview.com. Apparently, he stated that in his most recent Canon DLSR review, the 400D review, that the issue of Canon DSLR powering down and cleaning the buffer along with that, causing valuable image to be lost (reference 2), has been around since Canon started producing their own first DSLR, the D30 (not 30D) (reference 3), in October 2002 (reference 4).
12. Price of USD 3999 (the other prices mentioned later are all street prices I got from dpreview.com and not retail price). This is cheaper from competition, where the Nikon D2Xs costs USD4234 (reference 5) at the point of writing. The D2Xs has 12mp at 5fps, and can achieve 8fps only at 6.8mp in a special mode where the FOV crop becomes 2.0x. The other competitor is the Nikon D2Hs, at a price of USD2987 (reference 6) at the point of writing. However, the D2Hs only has 4mp (versus 10mp of the 1D Mark III), which means that the 1D Mark III can give you possibly significant higher resolution. Last but not least, the 1D Mark II N is a competitor to the new 1D Mark III. At a price of USD3696 (reference 7) at the point of writing, this might not pose a huge threat to professsionals who might be upgrading. New buyers might spend a bit more cash to get the ID Mark III. Of course, USD 3999 for the ID Mark III is the retail price and not the street price and hence might be even closer to the ID Mark II N. However, the prices for the ID Mark II N might fall as soon as the ID Mark III starts delivering.
Conclusion
Looks like Nikon has met a strong competitor in the area of professional cameras requiring high fps (e.g. in sports). Nikon might loses even more potential customers too seeing that the ID Mark III offers many more features than its only D2Xs lower price. Nikon’s D2Hs sales might also be affected seeing that mp gap has widened. Let’s wait and see if Nikon (or any other manufacturer) is able to give a strong response, though I think that this is not likely in the near future as the D2Xs is a relatively new model for Nikon and Nikon having a slow production cycle. It is more likely to think that Canon is going dominate this section fo the market for some years to come. And the competition begins!
Reference
Information from:
1. http://www.dpreview.com/news/0702/07022208canoneos1dmarkiii.asp
2. http://www.dpreview.com/reviews/canoneos400d/page5.asp
3. http://www.dpreview.com/reviews/canond30/page4.asp
4. http://www.dpreview.com/reviews/canond30/
5. http://www.dpreview.com/reviews/specs/Nikon/nikon_d2xs.asp
6. http://www.dpreview.com/reviews/specs/Nikon/nikon_d2hs.asp
7. http://www.dpreview.com/reviews/specs/Canon/canon_eos1dmkiin.asp
(Sorry for not comment on the actual day of announcement/release as I was too busy)